agency

axis41

role

Senior Designer

project type

Branding
Packaging
Editorial

Photography

Matt Hawthorne
Brian Smith

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We were tasked with rebranding Modere to launch in their US market. It involved everything from the core brand image, to the packaging and responsive web design.

The product offering spans multiple categories, so we developed a color system to help delineate between categories while still maintaining a cohesive image across the entire lineup.

We also further distinquished subcategories by the printed textures on the packaging.

And finally, product catalogues featured both the product offering as well as lifestyle photography that represented each category.